KNOTTHAT

KNOTTHAT

(STUDIO)

(STUDIO)

Baijiu Packaging Design

Baijiu Packaging Design

Baijiu Packaging Design

Project

Baijiu

Client

Baijiu

Date

Jul 23, 2021

Service

Illustration, Packaging & Brand Identity

The challenge

"Wu Xing" (五行) highlights alcohol's paradoxical nature—both harmful and symbolic—while using traditional Chinese medicine concepts to make the product visually engaging.

"Wu Xing" (五行) highlights alcohol's paradoxical nature—both harmful and symbolic—while using traditional Chinese medicine concepts to make the product visually engaging.

"Wu Xing" (五行) highlights alcohol's paradoxical nature—both harmful and symbolic—while using traditional Chinese medicine concepts to make the product visually engaging.

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© 2024 KNOTTHAT(STUDIO).

Singapore, GMT 8+ 12:30

We aim to empower brands and individuals by creating visually striking and thoughtfully crafted designs that not only captivate but also communicate profoundly, bridging the gap between creative expression and strategic purpose.

  • KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

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    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

© 2024 KNOTTHAT(STUDIO).

Singapore, GMT 8+ 12:30

We aim to empower brands and individuals by creating visually striking and thoughtfully crafted designs that not only captivate but also communicate profoundly, bridging the gap between creative expression and strategic purpose.

  • KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

    KNOTTHAT(STUDIO)

© 2024 KNOTTHAT(STUDIO).

Singapore, GMT 8+ 12:30